Campaign Marketing Strategies: Data-Driven Political Marketing
Leveraging proven strategies from the world of political campaigns, we help advance the goals of candidates, businesses, and organizations through data-driven marketing and innovative solutions.
Our Story: Building a Winning Campaign Legacy Since 2006
A Legacy of Winning Campaigns
Founded by Chris Cupit in 2006, Campaign Marketing Strategies started in Alexandria, VA with a mission to help conservative candidates win elections across the U.S. Originally a political call vendor, CMS quickly became a trusted name, handling millions of calls for campaigns nationwide.
Proven Political Tactics for Business Success
Through years of working with conservative campaigns, CMS developed innovative, data-driven tactics and efficient processes that deliver exceptional results. From targeted data analysis to comprehensive campaign strategy, our expertise covers every key component of successful marketing.
Today, CMS applies that same strategic insight to small businesses, bringing the high-stakes, results-oriented approach of political marketing to a new world. With a deep understanding of messaging, outreach, and rapid response, CMS empowers businesses to achieve visibility and growth. For both political and business clients, CMS combines experience, innovation, and dedication to deliver measurable success.
Our Team
Chris Cupit
President & Founder
In 2006, Chris Cupit founded Campaign Marketing Strategies (CMS) to give liberty-minded, pro-family candidates and organizations the communications tools to be competitive and win the public debate. A veteran congressional and presidential campaign strategist, Chris specializes in developing and executing successful campaign plans, helping candidates navigate the tough terrain of running for office, and mobilizing voters for organizations and causes. His approach has earned the praise of national conservative leaders for helping bring critical balance to the political ground war.
Chris is a graduate of Lamar University in Beaumont, Texas where he received his Bachelor of Business Administration in Marketing. He and his wife have three children and live in McLean, Virginia.
Rob Brockhaus
Vice President of Sales & Marketing
Rob Brockhaus is trusted by leaders and organizations hailing from the public and private sectors. From working on a conservative presidential campaign to The Heritage Foundation and U.S. Chamber of Commerce, his wide-ranging professional biography reflects a lifelong commitment to advancing American values.
For the past decade, Rob has led and managed non-profits, improved results for key trade associations, and grown successful small businesses. As the Vice President of Sales and Marketing, he continues to shape the direction of dozens of key national and statewide initiatives. A proud Eagle Scout, Rob earned an M.B.A. from The George Washington University and B.A. from Saint Louis University. He resides with his wife and three children in St. Louis, Missouri.
Our Process
At CMS, we believe in building strong, collaborative partnerships with each of our clients. Our process is designed to bring clarity, strategy, and measurable results at every step, so you always know what to expect and how we’re working together to reach your goals.
Work With UsInitial Consultation
We start with a conversation to understand your needs and objectives. This is an opportunity for us to listen, ask questions, and get a clear picture of your goals to see if we’re the right fit.
Needs Assessment
We dive deeper into your specific challenges and opportunities. Through this assessment, we clarify the scope of work, define potential strategies, and explore how our approach can best support your goals.
Strategic Proposal
Based on our findings, we develop a proposal tailored to your needs. This includes an outline of recommended strategies, potential deliverables, and estimated pricing, giving you a clear understanding of how we plan to move forward.
Agreement & Planning
Once we’re aligned, we move to the planning stage. Here, we formalize our partnership, set timelines, and outline expectations. We believe in a collaborative approach, keeping your input central to the process.
Implementation
With the strategy in place, we move into full implementation. Our team executes each part of your campaign, from content creation to media placements, always with a focus on maximizing impact and achieving your goals.
Ongoing Evaluation
Campaigns require ongoing attention to remain effective. We continuously monitor results, provide updates, and adjust as needed to ensure we’re meeting and exceeding expectations.