Good political mail often is the difference between winning and losing.
At CMS we do great mail that is highly effective and, more importantly, moves votes.
Good mail is more than a pretty picture or some words on a page. Good mail tells a compelling story and draws a contrast between your campaign and the opponent. The arc of the narrative should be well-planned.
Additionally, in order for EVERY voter to be registered to vote, they must have a mailing address. Political campaign mailings are literally the only marketing medium that allows you to reach every single voter in a political campaign. No other medium can make that claim.
That's why mail is widely underestimated.
But it doesn't have to be that way. There is proper strategy behind the size of each mailer, the number of different mail pieces, and the design and simplicity of the messaging.
To win your campaign with great political mail, reach out to CMS today.